SWEATY BANDS: BRANDING & MARKETING

Sweaty Bands is fitness, fashion, and function. They work hard, play hard, and love to promote and empower strong, passionate women. As the Lead Designer for Sweaty Bands, I took on many roles to push Sweaty Bands to become a strong, clean, and recognizable brand and leader in the fitness headband realm. I updated their logo to maintain their signature pink color and circular shape, while creating a cleaner and more versatile center "S" to reflect the motivation of fitness they portray. In addition to branding and identity, I was responsible for marketing materials, social media graphics, website banners, product and model photography, and the design of the exclusive Sweaty Band patterns as well as Custom Sweaty Bands. Such designs are sold in over 2,500 retail locations across the globe including Nordstrom, Dick's Sporting Goods, and Amazon.